Home > Adtec London > World’s super-rich enjoy our super-creative style

World’s super-rich enjoy our super-creative style


 

Centurion Card

 

If there’s one target audience that needs to be treated with kid gloves to retain their business, it’s the sort of high-net-worth individuals whose bank balances have more zeros than even the most off-key Eurovision contestant….

That’s why American Express entrusted Adtec with a complex campaign aimed at the world’s super-rich, inviting them to make even better use of their fabled American Express Centurian Card – or better known as The Black Card.

via Latest news from Adtec: American Express, Harrods & RA Magazine.

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