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The Power of Visual Packaging


Design consultancy, Antrepo recently embarked on a project which tested the idea of simplicity when it comes to the packaging of international brands.

The minimalist approach was tested on popular products such as Red Bull, Durex and Lindt; here are some of the results:

Whilst many of us are familiar with the printed packaging to the left, with it’s mixture of colours, tones and other visual stimuli; there’s still something quite appealing to the minimalist versions to the right. With the The Guardian predicting that within the next 25 years “we’ll end up with all sorts of products in plain packaging with the product name in a generic typeface”, these versions are not too far off!

The jury’s out, what are your thoughts?

via Is Less More? by Antrepo | Best Bookmarks.

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