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La Positiva Insurance

We love this print campaign for La Positiva Insurance in Italy. This is an original and refreshing way to advertise insurance. The execution of all three ads is brilliant. The use of space and the block colour relating to the country of the famous landmark is really clever, making the ads captivating and clear to understand.

We like all the ads in this series as they all have a lovely way of illustrating their mishap. We’re glad it’s not actually possible to go head over handlebars because of the Leaning Tower of Piza though!

via Ads of the World: La Positiva Insurance

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