Home > We Love Print > Heaven-and-Hell

Heaven-and-Hell


Samsonite suitcase heaven hell advert cannes lions winner

Samsonite suitcase heaven hell advert cannes lions winner

We love this print campaign from JWT Shanghai for Samsonite’s Cosmolite suitcase. We’re not the only ones either as it just won the Grand Prix in the 2011 Press Lions contest at Cannes!

We love the depiction of a classical-style heaven-and-hell sculpture scene. The idea was to create contrast between how ‘heavenly’ it is in first class and how ‘hellish’ it is in the hold. Yet the suitcase emerges from its ordeal sparkling, highlighting the selling point of the suitcase – its durability.

Via – Cannes Lions

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: