Home > We Love Print > Landmines and Daily Chores

Landmines and Daily Chores


International Campaign to Ban Landmines poster

The International Campaign to Ban Landmines (ICBL) is running a print advertising campaign called “Daily Chores”. It has been designed to highlight the dangers landmines pose to everyday life and drive people to their website – www.icbl.org

The imagery of a person doing daily chores in a bomb suit (shopping, mowing the lawn and vacuum cleaning) seems bizarre at first… until you read the line: “In 66 countries landmines are a part of everyday life.” 26,000 people fall victim to landmines each year while going about their everyday lives. This translates to 71 people dying each day while doing ordinary things like mowing the lawn or shopping for groceries – conceived by Cape Town-based agency Saatchi & Saatchi, these ads really drive home the message.

Via – adsoftheworld.com

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: