Home > Design of the Week > Design of the Week: Abracadabra!

Design of the Week: Abracadabra!

Houdini's shopping bag

Houdini’s Shop of Magic Tricks and Misdirections and designer Gretchen Braun present a unique twist on a conventional product…

The shop needed a reusable bag that would serve as an advertisement for the store as well as stand out against other bags. The results? What appears to be an ordinary bag shaped like a top hat but when you reach in to grab the handle… a white rabbit appears as if by magic!

Not only did it make us smile, but it’s nice to see more shops producing environmentally-friendly cotton bags – especially when they’re as fun and unique as this one!

Via – thedieline.com

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