Home > We Love Print > Dry the River – 3D posters

Dry the River – 3D posters

dry the river 3D horse poster

Sometimes it just takes a dash of creativity and simple tools rather than an expensive full-blown multimedia campaign to draw people’s attention. Just take a look at this series of pop-up posters for an upcoming band named ‘Dry the River’.

They were created by FOAM / Sony Music Creative with help from current intern Xavier Barrade. The posters went up around London this week and we bet they’re grabbing a lot of attention!

Created at B0 size the poster it’s self was screen printed by Bob Eight Pop in East London. The horse was designed in 3D in Google Sketch Up, then each part was individually printed and hand assembled.

Be sure to click-through the link below – there’s a making of video and it makes you realise how much effort went into assembling each horse!

Via – creativereview.co.uk


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